Running a business takes hard work, persistence and dedication. It’s how you handle difficult situations that defines you. True entrepreneurs handle adversity with grace and ease. Your business succeeds or fails based on the performance of one person – you.
Starting your own business is one of the most empowering things you’ll ever do, especially if you’re a woman. It’s also one of the most challenging. Entrepreneurs often only talk about their successes, but the truth is every business struggles in its first several years with half of all businesses failing within the first five years. The causes of failure vary. It could be something as simple as not having enough revenue to cover the bills or something more complicated such as an entrepreneur’s own inner demons. Still, other business owners suffer from “if you build it, they will come” syndrome. They believe all that’s needed is to create a website and customers will start knocking down their virtual door. Others suffer from the employee mentality, where they are used to having a steady salary, benefits and a boss giving them instructions and can’t function without that structure.
No matter the cause, the struggle is real. Often, entrepreneurs suffer in silence, wondering what they have done wrong and lamenting where their dreams have gone.
Now that you’ve decided to go into business for yourself, what do you do next? How do you turn your dreams into reality? You do it through dedication, hard work and a sound plan.
Enterprising Women: A Practical Guide to Starting Your First Business is a basic guide for planning your first business. It’s an indispensable guide for any woman who wants to go into business for herself. Enterprising Women: A Practical Guide to Starting Your First Business covers everything from naming your business to being realistic, from finances to writing a business plan.
Don’t be caught unprepared. Become an enterprising woman.
May 2016 by Sun Up Press
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