Enterprising Women: Practical Advice for First Time Entrepreneurs

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You’ve decided to go into business for yourself. Congratulations. Now what? Ahead of you is the long, winding road to success, but do you have the road map?

Of the nearly 100 women interviewed for this book, the majority fell into two categories: Those who started a business based on what they knew and those who followed their passions. The rest saw a niche in the market that needed to be filled.

Half of all businesses fail within the first five years. Your business succeeds or fails based on the performance of one person – you. Do you have what it takes?

Journalist Melina Druga interviewed 100 women business owners and reports on her findings in this 40,800 word study of what makes a successful entrepreneur.

Enterprising Women: Practical Advice for Entrepreneurs explores:
• Demographics and gender bias
• Following one’s passion and expertise
• Defining a niche
• Being realistic
• The importance of writing a business and a marketing plan
• Startup funding
• Marketing and sales
• Seeking business and emotional support
• Networking
• Hiring help
• Conquering self doubt and fear
• Balancing work and home
• Avoiding burnout
• The profiles of 40 women entrepreneurs in different stages of business ownership


March 2013

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From Amazon user r&r:  “Enterprising Women is a book any entrepreneur would benefit from reading. It explores every aspect of starting one’s own business, with candid stories from countless women — including the author’s own experiences.

The book tackles planning, the necessary frame of mind, views on failure, mentors and success. My favorite part of the book, was reading the interviews. You will find every woman’s story different, with one underlying theme: Inspiring stories of driven, passionate women.

It is beautifully written, with excellent interviews; it’s a great resource.”

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