March marks the two-year anniversary of the debut of my eBook Enterprising Women: Practical Advice for First Time Entrepreneurs.
The advice featured in the eBook is the result of a year of work and nearly 100 interviews. It is aimed at women who are considering opening their own businesses and touches on a variety of subjects including writing a business plan, hiring help and avoiding burnout.
Here is an excerpt from Enterprising Women:
Knowledge is the key to your success. This doesn’t mean you have to be skilled in every aspect it will take to run your business. Instead it means you use job skills, education and interests to your advantage.
GraceAnn Simoni, owner of Yours Redesigned (www.yoursredesigned.com), turned self employment as a wallpaper hanger into a thriving home-staging business. “It was like it was supposed to fall into place,” she said.
What’s more, Simoni’s business has brought her contentment. “If you love what you’re doing,” Simoni said, “it’s not work. But to take it a step further, it’s happy work.”
Jessica Neilson and her partner Melinda Thome turned careers in marketing and graphic design, respectively, into a successful marketing business, Vibrant Marketing Solutions (www.vibrant-marketing.com).
Neilson admits it’s been a bittersweet ride, but that’s where the importance of goals and planning come in. “Treat your business like your baby and take care of it,” said Neilson.
But it isn’t just past career experience that comes in handy. Suzanne Kattau-Kilcoin turned her hobby into All Eyes on You Portraiture and Event Photography (http://suzannekk.zenfolio.com). She began taking photos right out of high school, but it was time to go into business when strangers starting calling her, asking for services.
“Be certain that’s what you really want to do,” she said. “No one else will make your business a priority like you. And you can’t make everyone happy. Running a business is time consuming, and you need to have the drive to make your business successful. You need to go get it and wrestle it to the ground then manage it while it’s there. … But the hard work is worth it. Very little else in life feels like that accomplishment.”