You are an expert in your field, but are you a skilled writer? This is the question you must ask yourself if you’re a business owner. Sadly, many business owners decide to cut costs by authoring content themselves. This strategy often backfires when their content is poorly written, causing potential customers to abandon websites.
Studies have shown:
- The average visitor stays on a website for 10 seconds.
- The next group stays on the website for 20-30 seconds
- But if a visitor stays for 90 seconds, they often will stay for a much longer period of time
Whether we like it or not, we’re judged by our writing. Visitors make assumptions about a person’s education, social class, sophistication, professionalism and level of seriousness based on the clarity of his/her writing.
Your business’ image and reputation matter. Don’t assume your message is clear, ensure it. Hire a professional to help you achieve your business goals.